About Us
True to yourself Chill to the world
Chioture (Chill+True), specializes in dual-ended, multifunctional products with eco-friendly and cruelty-free solution for delivering high-performance essentials that blend convenience with style.
Chioture is a makeup brand that celebrates self-expression and self-acceptance, offering easy-to-use, and multi-functional lip and cheek products for everyday wear. We create makeup that naturally enhances your features, helping you feel comfortable and confident in your own skin.
With Chioture, it's more than just makeup; it's about creating an experience that empowers you to embrace yourself, celebrate your wildness, and start your journey with bravery and authenticity.
At Chioture, we believe that self-love is the gateway to exploration. It goes beyond just being bold and wild; it starts with a deep love for yourself, giving you the power to embrace endless possibilities. It’s about capturing the free spirit of youth. Instead of glorifying recklessness, we find courage through genuine self-love and a passion for life. We want self-love to be your driving force for embracing and exploring the world.
Embrace, preserve, and honor your inner wildflower with Chioture.

Company Values
Chioture (Chill+True), specializes in dual-ended, multifunctional products with eco-friendly, vegan, and cruelty-free solution for delivering high-performance essentials that blend convenience with style.
Having achieved significant success in China, Japan, and Southeast Asia, we’re excited to bring our innovative approach to the global stage. At Chioture, it’s more than just makeup—it’s about embracing your wildness, celebrating your uniqueness, and living with authenticity.
Innovation:
Continuously pushing the boundaries of beauty with pioneering products that challenge conventional makeup norms.
Transparency:
Open and honest communication about product ingredients, sourcing, and business practices.
Sustainability:
Commitment to environmental responsibility in product sourcing, packaging, and corporate practices.
Empowerment:
Encouraging personal growth and self-expression through high-quality, accessible makeup.
CHIOTURE
The first generation of Chioture productswas launched, introducing the conceptof deep-sea hydration skincare, whichremains a bestseller to this day.

The first complexion product, CushionBB,was introduced, and it quicklybecame the #l seller in the Cushion BBcategory on Tmall.

The Pink Love Lipstick won theTmall Golden Makeup Awardfor 'Lip Product of the Year' andachieved over 3 million units insales across all platforms within2 years of its launch.

The Deep-Sea Jellyfish Essence Hydrating Maskpioneered the "Three No" concept: nochemical preservatives, no alcohol, and nofagrance, with monthly salesexceeding100,000 units.
Both the Water Gloss Lip Glaze and VelvetMatte Lipstick also won Tmall Golden MakeupAwards for "Lip Product of the Year.

The total GMVall channels surpassed 1 billion RMB.

The Flowing Line Gel Eyeliner won the Meiyi Awards for BestEye Makeup Product.
The Enzyme Makeup Remover No. 1 won the Meiyi Awardsfor Best Makeup Remover and the Bazaar InternationalBeauty Awards for'Best Makeup Remover of the Year.
The Retro Street Cross Eyeshadow Palette won the CosmeticNewspaper Award for "China's Most Beautiful Packagingand Innovative Experience.

The Enzyme Makeup Remover No. l won the Tmall GoldenMakeup Award for "Makeup Remover of the Year.
The Uninhibited Matte Lip Glaze, Sharp Brow Pencil, SoftFocus Setting Powder, Foldable Quad Eyeshadow, andYeast Repair Mask were all recognized in the GGA GoldAwards.
Chioture was also named the "Consumer's Choice BeautyBrand" in the China Beauty Brand Footprint Report.

Recognized in
the Beauty CultivationAnnual Brand Rankings.

The phenomenally popular DualEnded LipGlozeachieved over 6.2 million units in sales across all platfomms inone year.
Chioture was honored with the CBE China Beauty ExpoGood Beauty Brand' Award.The brand's official fagship stores have over 8.47 miion followers across all platfoms.
Chioture has partnered with over 8,000 offine retail stores.

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Frequently Asked Questions
A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.
Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops.
Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops.
Websites in professional use templating systems. Commercial publishing platforms and content management systems ensure that you can show different text, different data using the same template. When it’s about controlling hundreds of articles, product pages for web shops.
If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.
A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.
If the copy becomes distracting in the design then you are doing something wrong or they are discussing copy changes. It might be a bit annoying but you could tell them that that discussion would be best suited for another time. At worst the discussion is at least working towards the final goal of your site where questions about lorem ipsum don’t.
A seemingly elegant design can quickly begin to bloat with unexpected content or break under the weight of actual activity. Fake data can ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure. Real data does.